Visual Brand Guide for Hosts

A Clear, Friendly Guide to Using KOLN Branding Responsibly

This guide ensures Hosts represent the K9 Off‑Leash Network brand consistently, respectfully, and confidently across all materials. A unified brand builds trust, strengthens community recognition, and helps Guests feel secure and welcomed.

Approved Uses of KOLN Branding

Hosts in good standing may use K9 Off‑Leash Network branding for:

• Business cards, flyers, and signage promoting their private dog park
• Social media posts referencing their listing on the Platform
• Digital listings or personal websites mentioning their affiliation with KOLN
• Custom merchandise with prior written approval
• Community events, booths, or presentations related to their Host activities

Note: Branding may only be used to promote your Host activities—not unrelated businesses or services.

Logo Guidelines

To protect the integrity of the KOLN brand, the logo must always be used correctly.

Do

• Use only official logo files provided by KOLN
• Maintain clear space around the logo (minimum 0.5× logo height)
• Use approved versions: full colour, black, or white
• Ensure the logo is crisp, legible, and not pixelated

Do Not

• Stretch, crop, rotate, recolour, or add effects
• Place the logo on busy or low‑contrast backgrounds
• Combine the logo with other graphics or icons
• Add outlines, shadows, filters, or animations

Minimum Size

• Digital: 120 px width
• Print: 1 inch width

Color Palette

Use these colours to maintain visual consistency across materials.

Tip: Use these colours for headings, accents, and backgrounds to keep your materials aligned with KOLN’s visual identity.

Typography (Recommended)

While Hosts are not required to use specific fonts, choosing clean, modern typefaces helps maintain a professional look.

Recommended Fonts:

• Headings: Montserrat, Lato, or Open Sans
• Body Text: Open Sans, Roboto, or Arial

Avoid overly decorative or script fonts when referencing the KOLN brand.

Imagery Guidelines

When using photos alongside KOLN branding:

• Choose bright, clear images that reflect joy, safety, and outdoor fun
• Avoid blurry, dark, or low‑quality photos
• Ensure dogs appear safe, supervised, and comfortable
• Do not overlay the logo directly on top of busy images

Trademark Usage Policy

To protect the integrity of our brand, Hosts must follow these rules when using K9 Off‑Leash Network trademarks.

✅ Permitted Use

• Promoting your listing or services on the Platform
• Referencing your Host status in marketing materials
• Using branding only while you remain a Host in good standing

❌ Prohibited Use

• Implying partnership, endorsement, or ownership of the brand
• Modifying the logo or combining it with other graphics
• Using branding in misleading, inappropriate, or unrelated contexts
• Continuing use after Host status ends

License Terms

• Your license is limited, revocable, non‑exclusive, and non‑transferable
• All goodwill from use of KOLN marks belongs solely to K9 Off‑Leash Network
• KOLN may revoke trademark usage at any time

Trademark Use – Host FAQ

Q: Can I use the KOLN logo on my business cards?
Yes, if you're a Host in good standing. Use the official logo file and follow this guide.

Q: Can I say I'm “partnered” with KOLN?
No. You may say you are a “Host on the K9 Off‑Leash Network Platform.”

Q: Can I use the logo on t‑shirts or merchandise?
Only with prior written approval. Submit your design before printing.

Q: What happens if I stop being a Host?
Your license ends immediately. All branding must be removed from your materials.

Q: Can I modify the logo to fit my design?
No. The logo must be used exactly as provided.

Examples of Incorrect Usage

These examples help clarify what not to do:

• ❌ Changing the logo colour to match your personal brand
• ❌ Adding paw prints, icons, or shapes around the logo
• ❌ Using the logo as a background pattern
• ❌ Placing the logo over a busy photo
• ❌ Stretching the logo to fit a narrow space
• ❌ Using outdated or unofficial versions

Final Notes

Using the KOLN brand correctly helps build trust, strengthens the community, and ensures every Host presents a unified, professional presence. When in doubt, reach out for clarification—we’re here to help.